Rethink Yearbooks vs. Memory Book Company
Memory Book Company, which brands itself “Memory Book by Jostens”, is a yearbook publisher in Sedalia, Missouri. It serves elementary, middle and high schools as well as homeschool groups and camps, and sells through a request-a-quote form and sales representatives. Rethink is built for yearbooks run by PTA volunteers and teachers, from preschool to 8th grade: softcover from $20 a copy, no minimum, no deposit, and each child’s pages built automatically for families who choose personalization.
Looking for your school’s order page?
Use the link your school sent you. This page is for coordinators comparing yearbook companies.
What is the main difference between Memory Book Company and Rethink?
How you buy and who designs. Memory Book offers five design programs, free standard covers, four binding types and a design team that will lay out pages for you. Pricing goes through “Request a Quote”, where a “dedicated sales representative will provide your custom, risk-free quote by the next business day.” Rethink has no representative step: you get a quote within one business day from a clear starting price, the book is designed in Canva, and First Draft builds a free first draft for your team to edit.
What each child gets. Memory Book offers personalized covers: the school name and year on a standard cover, with an optional student picture, name and icons. Rethink’s +$10 upgrade includes the child’s name and photo on the cover and also builds pages around each child’s own class and grade from the school’s candids, depending on what the school uploads.
How do Rethink and Memory Book Company compare, side by side?
| Rethink | Memory Book Company | |
|---|---|---|
| Company | Founded in 2020; preschool to 8th grade | Headquartered in Sedalia, Missouri; serves elementary, middle and high schools, homeschool groups, camps and military units |
| How you buy | Online quote within one business day, from $20 a copy | “Request a Quote” (by the next business day) and a sales representative |
| School program pricing | Softcover from $20, priced by page count | Not published on its website |
| Order minimum | None | Not stated; it says you can “order only what you need” |
| Agreement or deposit | One-school-year agreement; no deposit | Not stated on its website |
| Per-child pages | Built automatically for families who choose personalization (+$10) | Not described on its website |
| Name or photo on the cover | Name and photo, included in the +$10 upgrade | Personalized covers with an optional student picture, name and icons; price from your representative |
| Design software | Canva | Five programs: Memory Book Online, Digital Expert, EASY WORK, Cut & Paste and Convenient |
| Design help | A free First Draft your team edits | A design team that will create a custom layout |
| Binding | Softcover or hardcover | Hardback, stapled, perfect bind and coil |
| Print and delivery | About 3 weeks after the book seals; printed in the USA | Says there are no shipping charges; print location and turnaround not stated |
| Fundraising | School sets the family price; most add $2–5 a book | Yearbook ads, Love Lines, School Store, Sponsor a Page, Donate a yearbook |
Memory Book facts are as of November 2026, from memorybook.com, its about us, top 10 reasons, request a quote and personalization covers pages. “Not stated on its website” means we read those pages and found nothing; a representative may tell you more. Vendors change their plans; please check before you decide.
Is Memory Book Company more expensive than Rethink?
We can’t say, because school pricing isn’t stated on its website. Compare like with like: ask for the per-book price at your page count, the minimum order, any deposit and the agreement length, in writing. Then put that next to Rethink’s numbers: softcover from $20 a copy priced by page count, personalization +$10, hardcover +$9, no setup fee, no deposit, no minimum. What a yearbook costs, line by line.
Where is Memory Book Company the better fit?
- You want a sales representative who knows your school.
- You want one vendor across a mixed set of grades, or for a homeschool group or camp book.
- You want a design team to lay out pages for you, or a stapled or coil binding.
Rethink is built for a school from preschool to 8th grade run by volunteers that wants every family who chooses personalization to get pages built around their child’s class and grade. The full elementary vendor comparison.
Switching between Memory Book Company and Rethink.
Can we switch from Memory Book Company to Rethink?
Usually, yes, once you know where your current agreement stands. Check its end date and any notice terms first. Rethink works on a one-school-year agreement with no deposit and no multi-year term, and a new book starts from the photos you have already collected.
Does Memory Book Company publish its yearbook prices?
Not on its website, as of November 2026: it asks schools to request a quote. Ask for a written per-book price at your page count, any deposit and the agreement length.
Can a Memory Book yearbook have a child’s name on the cover?
Its website offers personalized covers with an optional student picture, name and icons, priced by your representative. At Rethink, the child’s name and photo on the cover are included in the +$10 personalization upgrade.
See a Rethink sample next
to your Memory Book quote.
A per-book quote and a sample — no deposit, no multi-year term, free first draft.