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Rethink Yearbooks Privacy Policy


Rethink Yearbooks provides this Privacy Policy to inform you of our policies and procedures regarding the collection, use and disclosure of personal information we receive from users, including teachers, administrators, students, parents, and third party vendors to whom the school may grant access to (the "Services"). This Privacy Policy applies only to information that you provide to us through the Services. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Rethink Yearbooks Terms of Services (the "Terms").

As used in this policy, the terms "using" and "processing" information include using cookies on a computer, subjecting the information to statistical or other analysis and using or handling information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring information within our organization or among our affiliates within the United States or internationally.


Information Collection and Use

Our primary goals in collecting information are to provide and improve our Services, features and Content, to administer your membership and to enable users to enjoy and easily navigate the Services.

Personally Identifiable Information

  • When you place an order or register as a Member and when you choose to create your own profile web page we will ask you for personally identifiable information. This refers to information about you that can be used to contact or identify you ("Personal Information"). We use your Personal Information mainly to provide the Services and administer your inquiries. Personal Information includes, but is not limited to, your name, phone number, email address and home and business postal addresses, the name of school you are affiliated with, grade, and other personal information. 

  • We also collect the other information that you provide as part of registration and the administration and personalization of your profile web page (e.g., without limitation, zip code (on its own) and other individual preferences) ("Non-Identifying Information").

  • We use your Personal Information (in some cases, in conjunction with your Non-Identifying Information) mainly to provide the Services, complete your transactions, and administer your inquiries.

  • Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non-identifying information (for example, your viewing preferences). We may combine your Personal Information with Non-Identifying Information and aggregate it with information collected from other Rethink Yearbooks Users (defined below) to attempt to provide you with a better experience, to improve the quality and value of the Services and to analyze and understand how our Services are used. We may also use the combined information without aggregating it to serve you specifically, for instance to deliver a product to you according to your preferences or restrictions.

  • Information from partners: We do not collect information from other companies with whom you have a relationship (“Partners”).

  • Information from other sources: We do not obtain information from other sources.


Log Data

When you visit the Services, whether as a Member or a non-registered user just browsing (any of these, a "Rethink Yearbooks User"), our servers automatically record information that your browser sends whenever you visit a website ("Log Data"). This Log Data may include information such as your computer’s Internet Protocol ("IP") address, browser type or the web page you were visiting before you came to our Services, pages of our Services that you visit, the time spent on those pages, information you search for on our Services, access times and dates, and other statistics. We might use this information to monitor and analyze use of the Services and for technical administration of the Services, to increase our Services’ functionality and user-friendliness, and to better tailor it to our visitors’ needs. For example, some of this information is collected so that when you visit the Services again, it will recognize you and serve advertisements and other information appropriate to your interests. We also use this information to verify that visitors to the Services meet the criteria required to process their requests. We do not treat Log Data as Personal Information or use it in association with other Personal Information, though we may aggregate, analyze and evaluate such information for the same purposes as stated above regarding other Non-Identifying Information.



You must be 13 years of age or older to use these Services. While individuals under the age of 13 may utilize the service, they may do so only with the involvement, supervision, and approval of a parent or legal guardian.

Child Protection

School is responsible for confirming receipt of valid parental consent forms for each child before providing an access code, and for providing parent users access to their child’s account and profile, so that the parent user may review, modify, or delete any Personal Information pertaining to the student user contained in the account and profile. Please see our Terms for a full description of the parental consent process.

Parents have the right to refuse further collection, use, and/or disclosure of their child’s Personal Information by notifying School. If a parent user does not consent or rescinds such consent, School shall immediately remove all photos of that child from the content uploaded on our services to create the personalized yearbooks. This will ensure that such child’s information is no longer accessible through the Services. In any case, however, Rethink Yearbooks may provide any collected information to third parties who use it to provide support for the internal operations of Rethink Yearbooks.



Like many websites, we use "cookies" to collect information. A cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes. We use cookies for two purposes. First, we may utilize persistent cookies to save your registration ID and login password for future logins to the Services. Second, we may utilize session ID cookies to enable certain features of the Services, to better understand how you interact with the Services and to monitor aggregate usage by Rethink Yearbooks Users and web traffic routing on the Services. Unlike persistent cookies, session cookies are deleted from your computer when you log off from the Services and Services and then close your browser. Third party advertisers on the Services may also place or read cookies on your browser. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions of the Services or all functionality of the Services.



Identity theft and the practice currently known as "phishing" are of great concern to Rethink Yearbooks. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, your account ID, login password, or national identification numbers in a non-secure or unsolicited e-mail or telephone communication. For more information about phishing, visit the Federal Trade Commission’s websites.

Information Sharing and Disclosure

We do not disclose your information to any third parties or sell our data. Images uploaded by parent/family users are not shared with the school or other parents and families using our services. Images provided by the school to use our Services to create the yearbooks are also not shared with other parents and families. Access to ordering a yearbook is an invitation-only site designed to service only school community members.


Service Providers

We may employ third party companies and individuals to facilitate our Services, to provide the Services on our behalf, to perform Services-related services (e.g., without limitation, maintenance services, database management, web analytics and improvement of the Services’ features) or to assist us in analyzing how our Services are used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. 


Compliance with law and law enforcement

Rethink Yearbooks cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Rethink Yearbooks or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, any illegal, unethical or legally actionable activity.

Business Transfers

Rethink Yearbooks may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy. You will have the opportunity to opt out of any such transfer if the new entity’s planned processing of your information differs materially from that set forth in this Privacy Policy.

Changing or deleting your information

  •  If you no longer want to receive certain communications from us via email or text message. Please email us ( with a note that you wish to unsubscribe from service-related correspondence from us, such as messages relating to your account transactions.


  • If you would like us to delete your record in our system, please contact us at with a request that we delete your Personal Information from our database. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for legitimate business purposes.


Rethink Yearbooks is very concerned with safeguarding your information. We employ administrative, physical and electronic measures designed to protect your information from unauthorized access.

We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored "personal data" (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on this Services in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

Agreement and changes

By using the Services, you agree to the current Privacy Policy and Terms, to which this Privacy Policy is incorporated. Rethink Yearbooks reserves the right, at its sole discretion, to modify, discontinue or terminate the Services or to modify this Privacy Policy, at any time. If we modify this Privacy Policy, we will post the modification on the Services or provide you with notice of the modification. A notice and request for consent will be provided to parents if there are material changes to policies regarding the collection, use, or disclosure of a child’s Personal Information. We will also indicate when such terms are effective at the top of the page. By continuing to access or use the Services after we have posted a modification or have provided you with notice of a modification, you are indicating that you agree to be bound by the modified Privacy Policy. If the modified Privacy Policy is not acceptable to you, your only recourse is to cease using the Services.

Contacting Rethink Yearbooks

For questions specifically about this Privacy Statement, or our use of your personal information, cookies or similar technologies, please contact our privacy office by email at

The data controller of your personal information is SecondInnings LLC. Please note that if you contact us to assist you, for your safety and ours we may need to authenticate your identity before fulfilling your request.


Effective: August 18, 2022

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