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Terms of Service

Effective October 12, 2026

Rethink Yearbooks allows schools and school administrators ("School"), and parents to create and offer personalized yearbooks through the Rethink Yearbooks website and software (the "Services"). The following terms and conditions ("Terms") govern the access and use of the Services and constitute a binding legal agreement between you, as a user of the Services, and Rethink Yearbooks. Your access to and use of the Services is conditioned on your compliance with these Terms. By accessing and/or using Services you agree to be bound by these Terms. If you are a parent volunteer, you are agreeing to these Terms on behalf of yourself, your child(ren) and your school to use the Services. If you do not agree with these Terms, you may not use the Services. If you are a school administrator or teacher, these Terms apply to your use of the Services, unless your School has agreed to different or supplementary terms in a separate written agreement with Rethink Yearbooks.

Privacy

All personal information that you provide is subject to our Privacy Policy, which governs our collection and use of your personal information. You understand that through your use of the Services you consent to the collection and use (as set forth in the Privacy Policy) of this information. As part of providing you the Services, we may need to provide you with certain communications, such as service announcements and administrative messages. These communications are considered part of the Services and your Account, which you may not be able to opt-out from receiving.

School Code

Families order through the Services using the school code provided by their School. Each School has one school code, which the School shares with its families; there are no individual or per-child access codes, and there are no student accounts or child profiles on the Services. If you are a parent, your access to and use of the Services will be subject to privileges and restrictions set by your School. If you have problems ordering with a school code, we recommend you check with the School that provided it. Rethink Yearbooks will have no responsibility to you or any other third party for your inability to access or use the Services with a school code and disclaims any liability related thereto.

Orders, Pricing and Payment

Families place orders and pay online by credit or debit card through the school's ordering link. After signing in (or creating an account), a family enters the school code to see the yearbook options available to them. The price of the traditional yearbook is set by the school. Optional upgrades include personalization (+$10) and, where the school offers it, a hardcover upgrade (+$9). Summer ship-to-home books are priced at the book's base price plus $5 and include a flat $9 shipping charge (one charge covers multiple books in a single order); fundraising margins are not collected on summer orders. Schools may configure fundraising margins or early-bird pricing on regular-cycle orders; individual discount or promo codes are not available unless a school configures them.

For schools, the yearbook is quoted based on page count, with no deposits and no binding multi-year contract. Coordinator invoices may be paid by credit card or check and must be paid before books go to print.

First Draft

Rethink Yearbooks provides a complimentary first-draft design service ("First Draft"). Using the School's ladder, template selection, standard page layouts, and algorithmic photo selection, Rethink Yearbooks creates an initial draft of the School's yearbook. The School may override algorithmic photo selection for any event by placing its selected photographs in a folder named "favs" within that event's folder before the photo deadline. Following the photo deadline, Rethink Yearbooks will meet with the School to record its stated preferences and will apply them where its standard layouts and templates allow.

First Draft is limited to standard layouts and templates. It does not include custom design, custom layouts, or revisions performed by Rethink Yearbooks. Once the draft is delivered, the School retains full editorial and creative control and may make unlimited changes in Canva. Rethink Yearbooks will respond to questions regarding how to use Canva features but will not make changes to photographs, layouts, or designs on the School's behalf.

The School is solely responsible for reviewing and approving the yearbook before it is submitted for printing, including the accuracy and completeness of all names, photographs, and other Content. First Draft does not transfer that responsibility to Rethink Yearbooks.

Rethink Yearbooks provides First Draft at no charge and may modify or discontinue it at any time. A plain-language overview of First Draft is available at rethinkyearbooks.com/first-draft. That overview is provided for reference only; the terms of this agreement govern.

Personalization and Custom Pages

The optional personalization upgrade includes the child's name and photo on the cover (front or back, chosen by the school's yearbook team) and automatically generated class and grade memory pages. Families who purchase the upgrade may also create up to two optional custom pages and submit them at checkout or later from the My Orders area of their account, before the school's last day to order — either by designing in the provided Canva template and uploading a PDF, or by uploading 2–20 JPEG or PNG photos to generate a collage. Your My Orders page shows the custom pages attached to your order, and that is the version that will be printed; we also send a confirmation email as a courtesy copy, which may not arrive. Custom pages should be submitted only through the Custom Pages link, not by email. During the summer ordering cycle, any custom pages must be uploaded at the time the order is placed and cannot be added or replaced afterward. Yearbooks are print only; no digital, PDF, or flipbook version is provided to families.

Personalized pages are generated from photographs supplied by the School. The number and content of photographs available for any individual student depend on what the School uploads, and Rethink Yearbooks does not warrant that any particular student will appear in a specified number of photographs.

Shipping and Delivery

Printing and delivery take approximately three weeks, which is the only firm deadline; all other dates are recommended milestones configured by the school. Books are printed in the United States. Regular-cycle orders ship in bulk to the school's yearbook team, who manage distribution; summer-cycle orders are processed for print immediately and shipped to the address entered at checkout. If a book has not arrived within three weeks of the order being placed, please contact us so we can look into it.

On-time delivery commitment. Provided that the school's yearbook reaches print by the agreed last day to order (which the school confirms during the ordering process), we guarantee that regular-cycle books will be delivered before the school's last day of school. If, having met that cutoff, we fail to deliver on time, we will make it right by reprinting or refunding the affected books, at our election. This is an express, bounded commitment and operates as an exception to the general warranty disclaimer and the limitation of liability below.

Except for the on-time delivery commitment above, all shipping and delivery dates are estimates only. We are not liable for delays that fall outside the conditions of that commitment, including delays caused by late content or approvals, orders placed after the agreed last day to order, incorrect shipping addresses, carrier or customs delays, or events beyond our reasonable control.

Changes, Cancellations and Refunds

Once a book enters production it is printed and sealed, and no changes are possible — including to the order, personalization, shipping address, or custom pages. For summer ship-to-home orders, an order may be canceled for a full refund any time before it is sent to print; after that the book goes into production and is non-refundable. Refunds for incorrect personalization, misprints, or damaged books are handled on a case-by-case basis; contact support by email, or, for urgent issues, your school's yearbook team. For a missing book on the regular cycle, or for missing or incorrect photos or content, contact the school's yearbook team, since books are delivered to the school and content is collected and uploaded by school volunteers. Rethink Yearbooks' role is limited to the ordering platform, printing, and on-time delivery (together with the personalization upgrade), and not to content accuracy.

Changing or canceling a book yourself. Until your school's last day to order, you can change or cancel a regular-cycle book yourself in My Orders. You can switch between softcover and hardcover or between traditional and personalized (where your school offers them), add extra custom pages, or cancel the book. If a change costs more, you pay the difference when you confirm it. If a change costs less, or you cancel, we refund the amount you no longer owe to your original payment method, less a processing fee of five percent (5%) of the refunded amount, which Rethink Yearbooks keeps to cover payment-processing costs. Before you confirm, My Orders shows the refund, the fee and the amount returned to your card, and you must acknowledge the fee before the change is made. The fee applies only to refunds you start yourself in My Orders. It does not apply to refunds we issue for our own errors, such as misprints, damaged books or incorrect personalization, or to the summer ship-to-home cancellation described above. After your school's last day to order, or once a book goes to print, self-serve changes are no longer available.

Support and Scope

Families can reach us at support@rethinkyearbooks.com; coordinators at team@rethinkyearbooks.com. There is no phone support for families; coordinators may receive phone help on a case-by-case basis for time-sensitive matters, and email is always the first line of support. Rethink Yearbooks produces school yearbooks and memory books only — not other custom book projects — and serves elementary and K-8 schools.

The school obligations

The following terms apply to school administrators and teachers, regarding the School's obligations related to the Services. The School is responsible for ensuring that its and any other user's use of the Services under Rethink Yearbooks' agreement with the School will not violate any applicable U.S., state, or foreign law or regulation, including without limitation, applicable privacy laws. The School will be solely responsible (and the School hereby agrees that Rethink Yearbooks is not responsible) for compliance with the Family Educational Rights and Privacy Act and the Children's Online Privacy Protection Act (COPPA), including without limitation, by obtaining any consent required for the photographs and other student information the School supplies to the Services and complying with all parental requests regarding the collection, use and disclosure of such parent's child's information. The School (and not Rethink Yearbooks) is responsible for collecting any parental consent required for the photographs and other information the School supplies to the Services, including disseminating any consent forms the School uses, confirming receipt of that consent before supplying a child's photographs or information, and retaining such consent forms on file. The School must provide parent users with the option to agree to the collection and use of such parent's child's personal information without agreeing to the disclosure of the information to third parties. If a parent user does not consent or rescinds such consent, the School shall immediately remove that child's photographs and information from the content it has supplied to the Services, notify Rethink Yearbooks, and ensure that such child's information is no longer accessible through the Services. Rethink Yearbooks may also share information with the service providers described in our Privacy Policy, only so they can help us run the Services, and only as that policy describes.

The School decides who has access to what information and Content and who can delete or modify the information and Content. The School is responsible for responding to parent requests to review, modify, or delete information about their child that the School has supplied to the Services. Students do not have accounts or profiles on the Services; the details a family enters about its own child when ordering (such as the child's name) form part of that family's order and may be reviewed, corrected, or deleted as described in our Privacy Policy. The School (and not Rethink Yearbooks) is solely responsible for all consequences of the performance or non-performance of its obligations in this Section of the Terms; Rethink Yearbooks hereby disclaims any and all liability for the School's failure to perform its obligations under the Terms.

Your content

Users may post, upload, publish, submit or transmit text, graphics, images, music, software, audio, video, information or other materials uploaded, downloaded, or otherwise available through the Services ("Content"), to be used through the Services. You may not post Content that is libelous, defamatory, obscene, abusive, or that violates a third party's proprietary and privacy rights or that otherwise violates any applicable law. You may not post Content that degrades others on the basis of gender, race, class, ethnicity, national origin, sexual preference, disability or other classification. You grant Rethink Yearbooks and your School (including its related third party vendors, including but not limited to photographers and yearbook publishers) a nonexclusive, worldwide, royalty-free, sublicensable, perpetual and irrevocable right and license to use, reproduce, modify, distribute, prepare derivative works of, display, publish, perform, transmit and access any Content in connection with the Services and Rethink Yearbooks' business, including, without limitation, publishing and redistributing Content in the School yearbooks. Rethink Yearbooks does not claim any ownership rights in any of your Content and nothing in these Terms will be deemed to restrict any rights that you may have to use and exploit any of your Content.

You will be responsible for the Content that you make available through the Services. Accordingly, you either are the owner of the Content that you make available through the Services or you have the right, license, or permission necessary to grant to Rethink Yearbooks the rights in such Content; and the Content you provide (and Rethink Yearbooks' or your School's use of that Content) will not infringe, misappropriate or violate a third party's proprietary rights, or result in the violation of any applicable law or regulation. Rethink Yearbooks respects copyright law and expects its users to do the same.

Your School has the right to edit or remove any of your Content at any time for any reason at their sole discretion. If you dispute the editing or removal of any of your Content, you must contact your School for resolution of the dispute. Rethink Yearbooks disclaims all liability for such editing or removal and will not arbitrate any disputes over removal of your Content with you and your School.

Copyright Complaints (DMCA)

Rethink Yearbooks respects the intellectual property rights of others and expects its users to do the same. In accordance with the Digital Millennium Copyright Act ("DMCA"), we will respond to properly submitted notices of alleged copyright infringement relating to Content made available through the Services.

If you believe that Content available through the Services infringes your copyright, please send a written notice to our designated agent that includes: (1) your physical or electronic signature; (2) identification of the copyrighted work claimed to have been infringed; (3) identification of the material claimed to be infringing and information reasonably sufficient to let us locate it; (4) your contact information; (5) a statement that you have a good-faith belief that the use is not authorized by the copyright owner, its agent, or the law; and (6) a statement, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the owner's behalf.

Send notices to our designated agent at admin@rethinkyearbooks.com (subject line: "DMCA Notice").

Counter-notice. If you believe your Content was removed or disabled by mistake or misidentification, you may send a written counter-notice to the same agent that includes your signature, identification of the removed material and its prior location, a statement under penalty of perjury that you have a good-faith belief the material was removed by mistake or misidentification, your contact information, and your consent to the jurisdiction of the federal court in the Northern District of California. We may restore the material as permitted by the DMCA.

Repeat infringers. Rethink Yearbooks will, in appropriate circumstances and at its discretion, disable or terminate the access of users who are determined to be repeat infringers.

Ownership of the Services

The Services are protected by copyright, trademark, and other laws of the United States and foreign countries. Rethink Yearbooks and its licensors exclusively own all right, title and interest in and to the Services, including all associated intellectual property rights. You may not remove, alter or obscure any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying the Services. You may not use, copy, adapt, modify, prepare derivative works based upon, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast or otherwise exploit the Services, except as expressly permitted in these Terms. Any feedback, comments and suggestions you may provide for improvements to the Services ("Feedback") will be the sole and exclusive property of Rethink Yearbooks and you hereby irrevocably assign to Rethink Yearbooks all of your right, title, and interest in and to all Feedback.

General Prohibitions

You agree not to do any of the following while using the Services:

  • Modify, adapt, copy, alter, make derivative works of, attempt to decipher, decompile, disassemble or reverse engineer any portion of the Services;
  • Violate any applicable law or regulation, including, without limitation, privacy laws, export laws, and the Children's Online Privacy Protection Act;
  • Collect or store any personally identifiable information from the Services from other users of the Services without their express permission;
  • Use, display, mirror, frame or utilize framing techniques to enclose the Services, or any individual element or materials within the Services, Rethink Yearbooks' name, any Rethink Yearbooks trademark, logo or other proprietary information, the content of any text or the layout and design of any page or form contained on a page, without Rethink Yearbooks' express written consent;
  • Access, tamper with, or use non-public areas of the Services, Rethink Yearbooks' computer systems, or the technical delivery systems or any technological measure implemented by Rethink Yearbooks or Rethink Yearbooks' providers to protect the Services;
  • Attempt to access or search the Services through the use of any engine, software, tool, agent, device or mechanism (including spiders, robots, crawlers, data mining tools or the like) other than the software and/or search agents provided by Rethink Yearbooks or other generally available third party web browsers;
  • Interfere with, or attempt to interfere with, the access of any user, host or network, including, without limitation, sending a virus, overloading, flooding, spamming, or mail-bombing the Services; or
  • Encourage or enable any other individual to do any of the foregoing.

Rethink Yearbooks will have the right to investigate and prosecute violations of any of the above, to the fullest extent of the law. Rethink Yearbooks may involve and cooperate with law enforcement authorities in prosecuting users who violate these Terms. You acknowledge that Rethink Yearbooks has no obligation to monitor your access to or use of the Services, but has the right to do so for the purpose of operating the Services, to ensure your compliance with these Terms, or to comply with applicable law or the order or requirement of a court, administrative agency or other governmental body.

Links and third party websites

The Services may contain links to third party websites. You acknowledge and agree that Rethink Yearbooks is not responsible or liable for: (i) the availability or accuracy of such websites or resources; or (ii) the content, products, or services on or available from such websites or resources. Links to such websites or resources do not imply any endorsement by Rethink Yearbooks of such websites or resources or the content, products, or services available from such websites or resources. You acknowledge sole responsibility for and assume all risk arising from your use of any such websites or resources. Rethink Yearbooks cannot ensure that you will be satisfied with the products, services, or business practices of such third parties.

Termination

If you breach any of these Terms, Rethink Yearbooks and/or your School will have the right to suspend or disable your access to the Services, at their sole discretion and without prior notice to you. If you are the parent using the Services, and cease to agree with Rethink Yearbooks' Terms and Privacy Policy at some point in the future, you may terminate your access by contacting Rethink Yearbooks and/or the School. Once your access terminates for any reason, you will not be permitted to use the Services.

Disclaimers

Except for the express on-time delivery commitment set out in the "Shipping and Delivery" section above, the Services are provided on an "AS IS" and "AS AVAILABLE" basis, WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. Without limiting the foregoing, Rethink Yearbooks EXPLICITLY DISCLAIMS ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUIET ENJOYMENT OR NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE.

Rethink Yearbooks makes no warranty that the Services will meet your requirements or be available on an uninterrupted, secure, or error-free basis. Rethink Yearbooks makes no warranty regarding the quality of any products or services purchased or obtained through the Services or any third party site. No advice or information, whether oral or written, obtained from Rethink Yearbooks or through the Services, will create any warranty not expressly made herein. You are solely responsible for all of your communications and interactions with other users of the Services and with other persons with whom you communicate or interact as a result of your use of the Services. Rethink Yearbooks makes no representations or warranties as to the conduct of users of the Services or their compatibility with any current or future users of the Services.

Indemnity

If you are a parent or student user of the Services, you agree to defend, indemnify, and hold Rethink Yearbooks and School and their officers, directors, employees and agents, harmless from and against any claims, liabilities, damages, losses, and expenses, including, without limitation, reasonable legal fees, arising out of or in any way connected with your access to or use of the Services, or your violation of these Terms, including any claims that your Content infringes or violates any proprietary right of a third party. If you are a School, you agree to defend, indemnify, and hold Rethink Yearbooks and its officers, directors, employees and agents, harmless from and against any claims, liabilities, damages, losses, and expenses, including, without limitation, reasonable legal fees, arising out of or in any way connected with your or your students' access to or use of the Services, or your or your students' violation of these Terms, including any claims that your or your students' Content infringes or violates any proprietary right of a third party.

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE ENTIRE RISK ARISING OUT OF YOUR ACCESS TO AND USE OF THE SERVICES AND CONTENT REMAINS WITH YOU. RETHINK YEARBOOKS AND SECOND INNINGS LLC WILL NOT BE LIABLE FOR ANY DIRECT, INCIDENTAL, SPECIAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, INCLUDING LOSS OF DATA, SERVICE INTERRUPTION, COMPUTER DAMAGE OR SYSTEM FAILURE, OR FOR ANY DAMAGES FOR PERSONAL OR BODILY INJURY OR EMOTIONAL DISTRESS ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR FROM THE USE OF OR INABILITY TO USE THE SERVICES, OR FROM ANY COMMUNICATIONS, INTERACTIONS OR MEETINGS WITH OTHER USERS OF THE SERVICES OR OTHER PERSONS WITH WHOM YOU COMMUNICATE OR INTERACT AS A RESULT OF YOUR USE OF THE SERVICES, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT RETHINK YEARBOOKS AND SECOND INNINGS LLC HAS BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGE, EVEN IF A LIMITED REMEDY SET FORTH HEREIN IS FOUND TO HAVE FAILED OF ITS ESSENTIAL PURPOSE.

IN ADDITION, AND EXCEPT WHERE PROHIBITED BY LAW, THE TOTAL AGGREGATE LIABILITY OF RETHINK YEARBOOKS AND SECOND INNINGS LLC ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES, FROM ALL CAUSES OF ACTION AND UNDER ALL THEORIES OF LIABILITY, WILL NOT EXCEED THE GREATER OF (a) THE TOTAL AMOUNT YOU PAID TO RETHINK YEARBOOKS FOR THE SERVICES IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (b) ONE HUNDRED U.S. DOLLARS (US$100). This aggregate cap applies in addition to, and does not limit, the exclusion of consequential and other damages set forth above. The express on-time delivery commitment in the "Shipping and Delivery" section (reprint or refund of the affected books) is a separate contractual remedy and is not reduced by this cap.

Exclusions

Some jurisdictions do not allow the exclusion of certain warranties or the exclusion or limitation of liability for consequential or incidental damages, so the above limitation may not apply to you.

Controlling law and jurisdiction

These Terms and any action related thereto will be governed by the laws of the State of California without regard to its conflict of laws provisions. Subject to the "Dispute Resolution and Arbitration" section below, the exclusive jurisdiction and venue of any action with respect to the subject matter of these Terms will be the federal or state courts located in the Northern District of California and each of the parties hereto consents to the personal jurisdiction and venue in such courts.

Dispute Resolution and Arbitration

Please read this section carefully. It affects your legal rights, including your right to file a lawsuit in court and to have disputes heard by a jury or as part of a class action.

Informal resolution first. Before starting an arbitration, you and Rethink Yearbooks (Second Innings LLC) agree to first try to resolve any dispute informally. Send a written description of the dispute, your contact information, and the relief you are seeking to team@rethinkyearbooks.com. The parties will attempt in good faith to resolve the dispute for at least sixty (60) days after that notice before either party may begin arbitration.

Binding individual arbitration. Except for the carve-out below, any dispute, claim, or controversy arising out of or relating to these Terms or the Services that is not resolved informally will be settled by binding arbitration administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules then in effect. The arbitration will be conducted in the Northern District of California or, at your election, in your home county, or by telephone or video where permitted by the AAA rules. Judgment on the award may be entered in any court having jurisdiction. This arbitration agreement is governed by the Federal Arbitration Act.

Small-claims carve-out. Either party may bring an individual claim in a small-claims court of competent jurisdiction instead of arbitration, so long as the claim remains in that court and is brought only on an individual basis. Nothing in this section prevents either party from seeking injunctive or other equitable relief in court for the infringement or misuse of intellectual property rights.

Class-action and class-arbitration waiver. You and Rethink Yearbooks agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate more than one person's claims and may not preside over any form of class or representative proceeding.

30-day opt-out. You may opt out of this Dispute Resolution and Arbitration section within thirty (30) days of first accepting these Terms by emailing team@rethinkyearbooks.com with your name, the account or school associated with you, and a clear statement that you wish to opt out of arbitration. If you opt out, neither you nor Rethink Yearbooks will be bound by the arbitration and class-waiver provisions of this section, and disputes will instead proceed in the courts identified in the "Controlling law and jurisdiction" section.

Waiver and Severability

The failure of Rethink Yearbooks to enforce any right or provision of these Terms will not constitute a waiver of future enforcement of that right or provision. If for any reason a court of competent jurisdiction finds any provision of these Terms invalid or unenforceable, that provision will be enforced to the maximum extent permissible and the other provisions of these Terms will remain in full force and effect.

Entire Agreement

These Terms and the Privacy Policy constitute the entire and exclusive understanding and agreement between Rethink Yearbooks and you regarding the Services, and supersede and replace any and all prior oral or written understandings or agreements between Rethink Yearbooks and you regarding the Services.

Modification

Rethink Yearbooks reserves the right, at its sole discretion, to modify, discontinue or terminate the Services or to modify these Terms, at any time and without prior notice. If we modify these Terms, we will post the modification on the Services or provide you with notice of the modification. We will also indicate when such terms are effective at the top of the page. By continuing to access or use the Services after we have posted a modification or have provided you with notice of a modification, you are indicating that you agree to be bound by the modified Terms. If the modified Terms are not acceptable to you, your only recourse is to cease using the Services.

Contacting Rethink Yearbooks

The Services are owned and operated by Rethink Yearbooks. If you have any questions about these Terms, please contact Rethink Yearbooks at support@rethinkyearbooks.com.

Questions? Email support@rethinkyearbooks.com.  Effective October 12, 2026.