Yearbook ads and dedications: guidelines and announcement wording
Families celebrate a student with a page in the yearbook, and the money raised goes to your PTA, PTO or HSC. You run it inside your Rethink dashboard under Optional Content. This page has the guidelines and the wording to paste into your announcement.
What are yearbook ads and dedications?
They are the same thing. You may also hear them called senior ads, recognition ads or tribute ads. A family buys a page, or part of a page, in the yearbook to celebrate their student with a photo and a short message, most often for a graduating 5th grader. It appears in every copy, so a child sees their family’s message next to their friends’.
It also raises money. After sales tax and the payment processing fee, the rest goes to your school’s fundraiser: your PTA, PTO or HSC.
It is different from a personalized or custom page, which appears only in one family’s copy. Many families do both, because they do different jobs.
How does it work?
- Turn it on. In your Rethink dashboard, open Optional Content and switch on Ads & dedications.
- Set it up. Pick the deadline, which sizes to offer (quarter, half or full page), the price of each, and which grades can take part.
- Share the Link & QR. Put the link or the QR code in your newsletter, class chats and flyers. The wording below is ready to paste.
- Families order and pay online. They either upload a finished ad, or send one photo and a short message.
- You review every ad before it goes in the book.
Where does the money go?
Families pay online. Sales tax and a 5% payment processing fee come off, and the rest goes to your school’s fundraiser. More on the 5% processing fee →
You set the prices. These are the starting prices in the dashboard, and you can change them for your community:
| Size | Starting price |
|---|---|
| Quarter page | $15 |
| Half page | $25 |
| Full page | $40 |
A lower-priced option makes it easier for more families to take part.
When should we collect ads?
We recommend collecting by January, and no later than your photo seal date. That leaves time to fix any problems, such as a blurry photo or a message that is too long, before the book is final.
Dedications live in the back of the book, and they are the pages people forget until two days before the deadline. Send the announcement, then at least three reminders. Plan the pages on your ladder →
What makes a good ad?
- Use a sharp photo. Send the original from the phone or camera, not a screenshot or a photo of a photo. Bright, close-up and in focus works best.
- Keep the message short. A line or two of pride, love or encouragement reads better than a paragraph, especially on a quarter page.
- Only send what you have permission to print. Photos and text should be yours to share, and anyone in the photo should be fine with appearing in the book.
- Keep it positive and school-appropriate. Every ad is reviewed before it goes in the book.
- Expect light edits. The yearbook team may lightly edit text for length or clarity.
What should the announcement say?
Paste these into your newsletter, class chats, texts or flyers, then fill in the brackets with your link and deadline.
Email or newsletter
Celebrate your child in the [School name] yearbook
Families are invited to place a yearbook ad or dedication: a photo and a short message celebrating your child, printed in every copy of the yearbook and shared with their classmates.
You can choose a quarter, half or full page. Order and pay online by [deadline], then either upload a finished ad or send one photo and a short message: [link]
Ads also raise money for our school’s fundraiser. Participation is optional, and every ad is reviewed before it goes in the book.
Short social or text version
Celebrate your student in the [School name] yearbook! Order a yearbook ad or dedication by [deadline]: [link]. It supports our school, too.
Flyer headline
Say it in the yearbook. Ads & dedications due [deadline]. Scan the QR code or visit [link].
Where can I learn more?
If you are also raising money on the book itself, the two add up. How yearbook fundraising works →
A message in every copy.
Money for the PTA.
Ads & dedications are part of Optional Content in your Rethink dashboard. Every child is in the shared school pages, and families who choose personalization get pages built around their own child’s class and grade. See how it works for elementary schools →